Harry brings a rich, custom research background to serve
clients in consumer, business-to-business, industrial and online
markets. He pioneered online research methods in the mid '90s as
Vice President at ActivMedia Research, where he published nearly
100 syndicated studies illuminating unfolding online business strategies
and practices over 7 years.
His professional background includes 20 years in custom research,
primarily with companies committed to the high standards endorsed
by CASRO, ESOMAR and the AMA. Harry is a proficient
with first-hand experience serving world-class clients
with interests in segmentation, brand and line management, market
forecasting and marketing management. He has served clients in technology,
e-commerce, telecommunications, finance, consumer products, healthcare,
publishing, and management consulting.
Harry has an MBA in global strategy and entrepreneurship, graduate
study in organizational dynamics, and a Bachelors degree in biological
science. He has taught marketing and organizational behavior on
graduate and undergraduate levels, and recently designed marketing
management training courseware to prepare marketers to take the
AMA's Certified Professional Manager test. Earlier in his career,
Harry marketed innovative energy products in B-to-B settings, and
designed fashion accessories sold through leading department and
specialty stores in the US..
Custom Research Clients:
Bain & Company
Visa International / Visa USA
Ernst & Young
First Data Corp.
McKinsey & Co.
US Census Bureau
Michael's career has focused exclusively on marketing
research where he has employed the full spectrum of qualitative
and quantitative solutions. Michael has defined business and marketing
problems, designed / implemented / analyzed studies and recommended
actions for domestic and international organizations in a wide variety
of sectors (e.g., agriculture, consumer products, education, energy,
financial services, healthcare / medical, non-profit, publishing
Michael was most recently Vice-President of the Custom Research
division of Gartner Inc. For two decades before Gartner, he was
President of Projections Inc. Michael has also been a principal
corporate officer in three other leading US research organizations
and was associated with three of the world's largest advertising
agencies. He has been active in many domestic and international
research associations. For CASRO (the Council of American Survey
Research Organizations) Michael served as Board Secretary, Executive
Committee member and chaired International Relations, Standards,
Quality of Data Collection and Professional Education Committees.
He is currently the Western US representative for ESOMAR (the World
Association of Research Professionals). Michael has a B.S. in Marketing,
and has taught courses in marketing research, marketing and advertising.
Custom Research Clients:
Blue Cross / Blue Shield
BYTE Magazine / McGraw-Hill
Central Vermont Public Service Co.
Dartmouth-Hitchcock Medical Center
John Hancock / First Signature Bank
Guinness Brewing Worldwide
Kraft Foods / Callard & Bowser-Suchard
Xerox Imaging Systems
Allen is a consultant, lecturer, and thought leader in
the field of market and competitive dynamics. He provides strategic
planning, marketing strategy, and competitive intelligence consulting
to executives of financial services, telecom, and technology companies
worldwide. His clients range from start-ups to Global 100 companies.
In more than 15 years as a management consultant, Allen has amassed
an enviable track record. His strategic recommendations have led
boards of directors, CEOs, or presidents to implement new pricing
strategies, refine their acquisition strategies, pursue major acquisitions,
and optimize the growth of promising new divisions. Allen has held
senior positions at a number of internationally recognized consulting
firms, including Vantage International (Senior Vice President),
Regis McKenna, Inc. (Principal), and the San Francisco Consulting
In addition, Allen served as Executive
Director of Competitive and Pricing Strategy for a division of Southwestern
Bell Corporation (SBC), where he founded and led the competitive
intelligence function, directed all pricing strategy activities,
and spearheaded special strategic planning projects for the President.
Competitive Intelligence / Strategic
Planning & Assessment Clients:
Catherine has been consulting with executives of enterprise and
entrepreneurial organizations for 13 years. Prior to her consulting
experience, LLC, she advanced in a 15-year corporate career, holding
positions in sales, sales and marketing management, profit center
management, and business development. Catherine's experience encompasses
many dimensions of marketing strategy and tactical implementation,
concentrated primarily in the financial services, telecom, and technology
Employing a combination of creative and analytical proficiencies,
Catherine's work focuses on market intelligence, competitive analysis,
and business development initiatives that deliver high- impact results.
She is a skilled researcher and top-level executive interviewer
and utilizes both primary and secondary market research in her work.
Catherine has performed numerous studies in both the business-to-business
and business-to-consumer market segments, including special projects
targeting pre-teens, teens, and college students.
Catherine's work experience includes independent marketing consulting,
founder and president of a direct response marketing company, a
nine-year career with Control Data Corporation, and several executive
positions with emerging businesses in the technology, information,
and professional services industries.She holds a Bachelor of Science
Degree in Business from The Johns Hopkins University.
Secondary Research Clients:
Julie is a skilled qualitative and quantitative researcher
with 20 years experience designing and managing studies for clients
in direct marketing, technology and software development, consumer
and home products, publishing, arts and humanities, education, business-to-business,
office products, industrial supplies and management consulting.
She has conducted studies on motivation, segmentation, econometric
modeling, multivariate analysis, site usability and behavioral analysis.
Her professional background includes 15 years in research management
working on the client side in direct mail marketing and industrial
supplies marketing at a Fortune 500 company. She has authored a
number of published research studies regarding online business practices,
consumer loyalty and the recent evolution of the direct marketing
Julie is a long-time member of the Qualitative Research Consultants
Association (QRCA), trained in the application of qualitative research
to support communications, ideation and concept development, product
design and usability and executive inquiries. She has an MBA in
Quantitative Research Methods and a BA in Economics.
Custom Research Clients:
Brylane Corporation / Lane Bryant
Harvard Business School
LL Bean / Freeport Studio
Metropolitan Museum of Art, New York
New England Business Service (NEBS)
Plow & Hearth
Sue has 20 years of data management experience. For the
past 7 years she's been working closely with Harry at ActivMedia
Research, where she created and managed global online surveys over
multiple waves of data collection, and churned out tabs and statistics
for nearly a hundred syndicated research studies.
Before she switched over to marketing research, Sue had been a
database application programmer and systems analyst working with
midrange corporate computer networks.
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