Accelara Research. Full-Service Custom Qualitative & Quantitative Marketing Research
Our Associates

Harry Wolhandler
Harry brings a rich, custom research background to serve clients in consumer, business-to-business, industrial and online markets. He pioneered online research methods in the mid '90s as Vice President at ActivMedia Research, where he published nearly 100 syndicated studies illuminating unfolding online business strategies and practices over 7 years.

His professional background includes 20 years in custom research, primarily with companies committed to the high standards endorsed by CASRO, ESOMAR and the AMA. Harry is a proficient multivariate analyst with first-hand experience serving world-class clients with interests in segmentation, brand and line management, market forecasting and marketing management. He has served clients in technology, e-commerce, telecommunications, finance, consumer products, healthcare, publishing, and management consulting.

Harry has an MBA in global strategy and entrepreneurship, graduate study in organizational dynamics, and a Bachelors degree in biological science. He has taught marketing and organizational behavior on graduate and undergraduate levels, and recently designed marketing management training courseware to prepare marketers to take the AMA's Certified Professional Manager test. Earlier in his career, Harry marketed innovative energy products in B-to-B settings, and designed fashion accessories sold through leading department and specialty stores in the US..


Custom Research Clients:
Accenture
Bain & Company
Adobe Systems
AT&T
Open Market
Unisys
Visa International / Visa USA

Syndicated Clients:

Amazon.com
American Express
Cisco
Cybercash
Dell Computer
DoubleClick
Ernst & Young
First Data Corp.
Hewlett-Packard

Intel
MasterCard
McKinsey & Co.
Microsoft
NBC
Nokia
Universal Studios
US Census Bureau
Yahoo!

Michael Kenyon
Michael's career has focused exclusively on marketing research where he has employed the full spectrum of qualitative and quantitative solutions. Michael has defined business and marketing problems, designed / implemented / analyzed studies and recommended actions for domestic and international organizations in a wide variety of sectors (e.g., agriculture, consumer products, education, energy, financial services, healthcare / medical, non-profit, publishing and technology).

Michael was most recently Vice-President of the Custom Research division of Gartner Inc. For two decades before Gartner, he was President of Projections Inc. Michael has also been a principal corporate officer in three other leading US research organizations and was associated with three of the world's largest advertising agencies. He has been active in many domestic and international research associations. For CASRO (the Council of American Survey Research Organizations) Michael served as Board Secretary, Executive Committee member and chaired International Relations, Standards, Quality of Data Collection and Professional Education Committees. He is currently the Western US representative for ESOMAR (the World Association of Research Professionals). Michael has a B.S. in Marketing, and has taught courses in marketing research, marketing and advertising.

Custom Research Clients:
Blue Cross / Blue Shield
BYTE Magazine / McGraw-Hill
CardioData
CellularOne
Central Vermont Public Service Co.
Colgate-Palmolive
Cowles Magazines
Dartmouth College
Dartmouth-Hitchcock Medical Center
John Hancock / First Signature Bank
Guinness Brewing Worldwide
Kraft Foods / Callard & Bowser-Suchard
Lever Brothers
Osram Sylvania
Xerox Imaging Systems

Alan Long
Allen is a consultant, lecturer, and thought leader in the field of market and competitive dynamics. He provides strategic planning, marketing strategy, and competitive intelligence consulting to executives of financial services, telecom, and technology companies worldwide. His clients range from start-ups to Global 100 companies.

In more than 15 years as a management consultant, Allen has amassed an enviable track record. His strategic recommendations have led boards of directors, CEOs, or presidents to implement new pricing strategies, refine their acquisition strategies, pursue major acquisitions, and optimize the growth of promising new divisions. Allen has held senior positions at a number of internationally recognized consulting firms, including Vantage International (Senior Vice President), Regis McKenna, Inc. (Principal), and the San Francisco Consulting Group (Director).

In addition, Allen served as Executive Director of Competitive and Pricing Strategy for a division of Southwestern Bell Corporation (SBC), where he founded and led the competitive intelligence function, directed all pricing strategy activities, and spearheaded special strategic planning projects for the President.

Contact Allen

Competitive Intelligence / Strategic
Planning & Assessment Clients:

Cisco Systems
CyberSource
Fresher
Just Systems
Nokia
NTT
Quantum Shift
Toyota
Vicinium
Visa


Catherine Harper
Catherine has been consulting with executives of enterprise and entrepreneurial organizations for 13 years. Prior to her consulting experience, LLC, she advanced in a 15-year corporate career, holding positions in sales, sales and marketing management, profit center management, and business development. Catherine's experience encompasses many dimensions of marketing strategy and tactical implementation, concentrated primarily in the financial services, telecom, and technology industries.

Employing a combination of creative and analytical proficiencies, Catherine's work focuses on market intelligence, competitive analysis, and business development initiatives that deliver high- impact results. She is a skilled researcher and top-level executive interviewer and utilizes both primary and secondary market research in her work. Catherine has performed numerous studies in both the business-to-business and business-to-consumer market segments, including special projects targeting pre-teens, teens, and college students.

Catherine's work experience includes independent marketing consulting, founder and president of a direct response marketing company, a nine-year career with Control Data Corporation, and several executive positions with emerging businesses in the technology, information, and professional services industries.She holds a Bachelor of Science Degree in Business from The Johns Hopkins University.

Contact Catherine

Competitive Intelligence /
Secondary Research Clients:

Business Engine
Nokia
UPS
Visa
WildCard Systems



Julie Shaylor
Julie is a skilled qualitative and quantitative researcher with 20 years experience designing and managing studies for clients in direct marketing, technology and software development, consumer and home products, publishing, arts and humanities, education, business-to-business, office products, industrial supplies and management consulting.

She has conducted studies on motivation, segmentation, econometric modeling, multivariate analysis, site usability and behavioral analysis.

Her professional background includes 15 years in research management working on the client side in direct mail marketing and industrial supplies marketing at a Fortune 500 company. She has authored a number of published research studies regarding online business practices, consumer loyalty and the recent evolution of the direct marketing industry.

Julie is a long-time member of the Qualitative Research Consultants Association (QRCA), trained in the application of qualitative research to support communications, ideation and concept development, product design and usability and executive inquiries. She has an MBA in Quantitative Research Methods and a BA in Economics.

Custom Research Clients:
AGFA
Brylane Corporation / Lane Bryant
Harvard Business School
Home Depot
IBM
KPMG
LL Bean / Freeport Studio
Metropolitan Museum of Art, New York
New England Business Service (NEBS)
Oracle Software
Orvis
Plow & Hearth
Rational Software
Sprint
Staples
VeryFine
Yankee Magazine

Sue Shonbeck-Knight
Sue has 20 years of data management experience. For the past 7 years she's been working closely with Harry at ActivMedia Research, where she created and managed global online surveys over multiple waves of data collection, and churned out tabs and statistics for nearly a hundred syndicated research studies.

Before she switched over to marketing research, Sue had been a database application programmer and systems analyst working with midrange corporate computer networks.

Ready to serve you …
or call 800-717-4503 today to discuss how we may serve you, your company and your customers. Or, if you prefer, use our research inquiry form .

Contact Accelara Research