Accelara places the power of professional qualitative and quantitative
market research in your hands. Appreciate market complexities and
resolve market problems with advance knowledge of the situations
you face. Call on Accelara Research as your strategic partner to
focus the science of marketing research on your unique challenges
Research, by definition, is the analytical process that helps you
examine and refine all aspects of your marketing operation. Our
professionals have the experience and training to assist you to
define marketing problems and develop appropriate custom qualitative
and quantitative research strategies to get the most from your marketing
New or enhanced products, line extensions, name or location changes,
entering new markets ... all opportunities carry elements of risk.
Primary research early in project planning and development identifies
issues important to your customers. Knowledge-based decisions increase
prospects for success and let you manage project risks.
Listen to the voice of your customer to understand drivers for satisfaction
and loyalty. Analyze customer purchasing decisions to find keys
that unlock doors to long-term relationships. Appreciate factors
that build brand equity and corporate image, and benchmark against
the competition to establish and retain competitive edge. Research
yields insight to manage your business effectively.
Communications are costly to design and to place. Ensure that communications
efforts are on target: know the benefits sought by your customers,
their media attendance habits, the key words and competitive phrases
that move their decisions, the imagery that best conveys your message,
and the impact of your efforts on awareness, trial and loyalty over
time. Let research tune your communications to hit the target.
Internal and external market intelligence systems monitor purchasing
patterns and competitive positions to quickly detect changes from
marketing communication efforts (yours and your competitors). Data-mining
and data-warehousing place buying patterns in front of your eyes,
opening cross-selling and up-selling opportunities. Due diligence
through marketing research on your acquisition prospects lets you
know exactly what you're buying. Information is the power to do
Accelara's professionals consult on marketing strategy, organization,
ebusiness and specific initiatives. Our experience identifying success
formulae across many businesses and industries can support your
planning processes and offer creative solutions to current problems.
Put our marketing professionals to work for your business -- call
to see what we can do for you.
Accelara Research is built on skills and talents
of senior research executives with years of global, national and
regional experience serving top-level clients. Our talented associates
share a consultative philosophy … you deserve more than data,
you deserve insightful research that leads to actionable guidance
and a worthwhile business return for your research investment.
Ready to serve you
Our research and consulting capabilities are at your
800-717-4503 today to discuss how we may serve you. Or, if you prefer,